Zeranta

 

 

ABC. The new ISTAT alphabet - Zeranta for the institutional storytelling video

 

Any change to be understood needs its vocabulary, its language, its meaningful images, but above all a newalphabet to share it. Zeranta recounts the ISTAT innovation process with a new alphabet made up of 21micro-worlds, 21 words, 21 significant images to tell the great transformations of official statistics at theservice of the country.

Where digital innovation marks an epochal transition - that kind of evolutionary leap that happens whenthe speed is so strong that can transforms an object into another completely new and more powerful –there, we need a narrative key suitable for translating a global change of this size.

So the choice fell on two objects with an exponential value, two communicative tools able to generateinfinite symbols and images: the alphabet and a universe of miniatures to represent symbolic scenes thatframe the major changes in official statistics.

A micro-set hosted the setting up of 21 significant scenes, 21 emblematic pictures of an ever-changing Italy,photographed by the largest official statistics institute.

This is the result, ABC. The new ISTAT alphabet.